What we learnt in Q2: DIY DNA testing takes off

  • June 26, 2018
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DNA home tests should partner with ancestry for mass appeal and medical professionals for authority According to industry estimates, consumer DNA testing more than doubled in 2017. Ancestry.com, the biggest provider, announced that it has tested more than seven million people’s DNA details, 23andme, the second largest, more than three million. We measure the largest […]

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Marketing to Chinese National Pride: Part One

  • June 19, 2018
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Made in China is gaining admiration among Chinese Millennials The first part of the Marketing to Chinese National Pride tracks the predictive consumer trend around the Allure of Local products. In China, Millennials are spearheading a renaissance in “Made in China” products. In the rest of the series find out: How heritage has been rebranded […]

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How to avoid your brand being bypassed

  • June 5, 2018
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Disruptor Trend Study: Jo Boyd, King and Tuke In April, Foresight Factory hosted a Creative Exchange (an FF programme which invites innovators, experts and industry disruptors to share their ideas with our team) with Jo Boyd, Managing Director at independent advertising agency and brand consultancy King and Tuke. With over 25 years in the business, […]

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Interview with the HSE News Service

  • June 5, 2018
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Consistently ranked as one of Russia’s top universities, the Higher School of Economics (HSE) is a leader in Russian education and one of the preeminent economics and social sciences universities in Eastern Europe and Eurasia. Having rapidly grown into a well-renowned research university over two decades, HSE sets itself apart with its international presence and […]

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