Flexibility drives post-purchase engagement and customer advocacy When we consider how much more expensive it is to acquire new customers than it is to retain existing ones, it pays to create best-in-class post-purchase engagement. Each fortnight, this loyalty series has tracked our predictive consumer trends that meet your customer engagement questions. We have explored three trends for 2019. First we looked at how to retain customers building long term loyalty, second how to grow the frequency of transactions and today we question how to best encourage brand advocacy. Post-purchase freedom drives advocacy The need to “undo” purchases following a change of [...]
Thu, Mar 14, 2019, Continue reading at the source
Continual product improvement increases post-purchase engagement and transactions When we consider how much more expensive it is to acquire new customers than it is to retain existing ones, it pays to create best-in-class post-purchase engagement. Each fortnight, this loyalty series will track our predictive consumer trends that meet your customer engagement questions. We will dive into three trends for 2019. First we looked at how to retain customers building long term loyalty, today we explore how to grow the frequency of transactions and the next topic is encouraging brand advocacy. Continually upgrade to promote post-purchase transactions To help avoid customers hitting [...]
Thu, Feb 28, 2019, Continue reading at the source
Privitar engineers data privacy to enable data first brands to utilize customer data Foresight Factory invited Privitar to The Creative Exchange to discuss why engineering data privacy is essential for every data first brand that needs customer insight to drive NPD and CX innovation. Who are Privitar and what is data privacy? Privitar works with brands including the NHS, HSBC and BT to protect sensitive customer data within these companies. Although a similar discipline to data security, data privacy has an altogether different focus. The aim of data security is to prevent anyone accessing a file or database. Data privacy is [...]
Thu, Feb 21, 2019, Continue reading at the source
chart showing rising use of health tracking apps in china
Big Data creates insights that drive post-purchase engagement When we consider how much more expensive it is to acquire new customers than it is to retain existing ones, it pays to create best-in-class post-purchase engagement. Each fortnight, this loyalty series will track our predictive consumer trends that meet your customer engagement questions. We will dive into three trends for 2019. First we look at how to retain customers building long term loyalty, second how to grow the frequency of transactions and third how to encourage brand advocacy. Bring customer data to life Brands are working hard to use Big Data to personalize [...]
Thu, Feb 14, 2019, Continue reading at the source
The trends you need to get ahead in 2019 Another year and another chance to round up the game changing strategies coming in the year ahead. This year we are proud to say our Trending 2019 report received the top score from Forbes, who described it as “jam packed with insights, data and advice for brands.” One of the reasons Forbes liked it so much, is that the trends update with data in real time, so that you know if movements like the FIRE movement below still have steam. And regional trends show what trends are particularly energised for your audience. New [...]
Tue, Jan 29, 2019, Continue reading at the source
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2018 has been a great year at VTT and our growing Innovation, Economy and Policy community will continue going beyond the obvious to support our customers and partners to achieve their goals in 2019! [...]
Mon, Dec 31, 2018, Continue reading at the source
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VTT Good Life Lighthouse in-a-nutshell VTT supports the co-creation of Action Roadmaps for Good Life On December 13th VTT Technical Research Centre of Finland organised a workshop to go beyond VTT Lighthouse opportunity pathways and reach a deeper understanding on strategic research pathways and future opportunities for VTT's Good Life research and innovation agenda. VTT_Lighthouses address global challenges and highlight opportunities for sustainable growth and development. The VTT ‘Good Life‘ Lighthouse focuses on 3 Opportunity Areas (OAs) where innovations are needed to increase the sustainability of the healthcare system and the resiliency of public infrastructure to ensure that the society can thrive. OA1: Disruption [...]
Thu, Dec 13, 2018, Continue reading at the source
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Expert Panel on FUTURE PAST: QUO VADIS INNOVATION – POLICY? (European Parliament, 28 November 2018)From left: Frans van der Zee (TNO and JIIP), Rafael Popper (VTT Technical Research Centre of Finland), Robbert Fisher (JIIP), Nicholas Vonortas (George Washington University), Wolfgang Polt (Joaneum Research), Jos Leijten (JIIP), Dirk Pilat (OECD Directorate for Science, Technology and Innovation) and Hielke Hijmans (EU law consultant). JIIP Symposium on Future Past: Quo Vadis Innovation – Policy? Research and Innovation are driving forces for growth, jobs and well-being. Over the past 10 years research and innovation policy in Europe faced a period of deep financial and economic crisis, [...]
Wed, Nov 28, 2018, Continue reading at the source
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VTT Industrial Renewal Lighthouse in-a-nutshell VTT supports the co-creation of Action Roadmaps for Industrial Renewal On November 23rd VTT Technical Research Centre of Finland organised an expert workshop to go beyond VTT Lighthouse opportunity pathways and reach a deeper understanding on strategic research pathways and future opportunities for VTT's Industrial Renewal research and innovation agenda. VTT_Lighthouses address global challenges and highlight opportunities for sustainable growth and development. The VTT ‘Industrial Renewal‘ Lighthouse focuses on the following three opportunity areas where innovations are expected to empower industry: Design for the future: This opportunity area explores how customers and end-users are increasingly interested in personalised [...]
Fri, Nov 23, 2018, Continue reading at the source
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More than 350 people from 50 countries in Europe and beyond – entrepreneurs, training providers, policy makers, innovators – gathered in Turin, Italy to discuss the skills needed to prepare people for the job market in a rapidly changing world, with a new perspective: the one of transition and developing countries. Read ETF Press Release In the context of the 2018 UnConference (Nov 20) and Conference (Nov 21-22) on ‘Skills for the Future: Managing transition' organised by the European Training Foundation (ETF), the EU Agency in charge of developing training and education in the EU neighbouring countries, VTT Technical Research Centre of [...]
Thu, Nov 22, 2018, Continue reading at the source
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Click to download bulletin This News Bulletin reports on ongoing research and innovation (R&I) cooperation initiatives between the Universidad Cooperativa de Colombia (UCC) and the VTT Technical Research Centre of Finland, with the support of the Embassy of Colombia in Helsinki. Inspiring futures beyond the obvious on: The need for science and innovation diplomacy Scientific cooperation ideas between Colombia and Finland Multi-stakeholder and high-level meetings with VTT and UCC Opportunities in the areas of circular economy and bioeconomy The way forward and future actions by UCC and VTT [...]
Thu, Nov 22, 2018, Continue reading at the source
A rum punch for every occasion: PUNCHY drinks brings drinkers, teetotallers and moderators together. Foresight Factory invited the founders of PUNCHY Drinks to The Creative Exchange to discuss all things low- to no-ABV. PUNCHY introduced its innovative rum punch drinks that disrupt the divide between alcoholic and non-alcoholic beverages. What is PUNCHY Drinks? Founded in 2018, PUNCHY Drinks has created the world's first rum punch with a 4% and 0% ABV option. The difference between the two is barely discernible, giving consumers a choice. We discuss why this choice is a pivotal moment in the alcohol sector. Blended with peach and [...]
Thu, Nov 08, 2018, Continue reading at the source
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‘Pan de Bono Diplomacy' in action with Colombian Ambassador in Finland (H.E. Dr. Betty ESCORCIA BAQUERO) and Colombian Consul in Finland (Dr. Jose Camilo SANDOVAL ROJAS) Longlasting strategic partnerships are built on trust and a common agenda. With this in mind VTT Technical Research Centre of Finland and UCC Universidad Cooperativa de Colombia have been co-creating scientific research and innovation collaboration opportunities between Colombia and Finland. On October 12th and November 2nd VTT successfully piloted a new and rather promising Pan de Bono Diplomacy (PBD) approach while hosting a series of high-level meetings in Finland with representatives from: VTT Technical Research Centre of [...]
Fri, Nov 02, 2018, Continue reading at the source
How do British consumers expect Brexit to impact society? The UK is leaving the European Union on the 29th of March, less than six months away. We are, however, no closer to understanding what a post EU-Britain will look like. In September 2018, we asked British consumers how they expected Brexit to impact everyday life to ascertain the consumer mindset. The impact on the UK economy: Leavers are most optimistic Nearly half of all people who took part in the survey say that leaving the EU will negatively impact the UK's economy. The outlook of the economy is the area where remain [...]
Mon, Oct 29, 2018, Continue reading at the source
In the context of the ongoing VTT-led project on Strategic openings for key forest based bioeconomy areas (FBA) in Uruguay an Action Roadmap workshop was organised in Montevideo (Uruguay) on October 25th. The workshop was attended by carefully selected experts and stakeholders with the capacity and interest of shaping the future of the following five FBAs in Uruguay: FBA1 – Forest management FBA2 – Mechanical wood processing FBA3 – Fibre-based biomaterial processing FBA4 – Biorefining for chemicals and energy products FBA5 – Bioenergy The workshop was designed and facilitated by the following organisations: VTT Technical Research Centre of Finland – represented by Rafael Popper, Matti Virkkunen and [...]
Thu, Oct 25, 2018, Continue reading at the source
This year the United Nations Economic Commission for Latin America and the Caribbean (ECLAC) celebrates its 70th anniversary contributing to the forging of sustainable development with equality for all the peoples of the Latin American and Caribbean region. As highlighted in an ECLAC's press release: ECLAC was founded on February 25, 1948 via resolution number 106 (VI) of the United Nations Economic and Social Council. It is one of five United Nations regional commissions and is the only intergovernmental body of the United Nations Secretariat in Latin America and the Caribbean. It acts as a bridge between global and national levels with [...]
Tue, Oct 23, 2018, Continue reading at the source
LYS Technologies discusses how to let light in and improve wellbeing. During September, we invited Christina Blach Petersen (CEO & Founder) and Shira Jeczmien (Content Director) from LYS Technologies to The Creative Exchange to discuss the impact of modern living and light deprivation on wellbeing. Light exposure it yet another factor that impacts consumer health and wellbeing – a topic that every sector should take seriously now. What is LYS Technologies? LYS Technologies (the Danish word for “light”, pronounced luce) is a data and wearable technology firm aiming to improve productivity and wellbeing. It has created a wearable to track light [...]
Fri, Oct 19, 2018, Continue reading at the source
I gave Amazon 4/5 stars for successfully bringing online retail trends into offline shopping. I visited Amazon's new 4-Star store in New York which sells a weekly-rotating inventory of products from its site with a consumer rating of 4 stars or more. The brick-and-mortar store crams in customer favorites from 30+ categories such as in home tech, candles, books and gifts for kids, grown-ups and even your pet. The store does a great job of bringing online retail trends into a real store. It displays star-ratings and consumer reviews by every product and offers one-click checkout via the Amazon App (shoppers scan [...]
Wed, Oct 10, 2018, Continue reading at the source
The humanization of pets has opened a new world of digital pet healthcare Is your pup part of the family? Does your cat rule the roost? The humanization of pets has opened up a new world of premium products. In late June, Foresight Factory hosted The Creative Exchange, a program which invites innovators, experts and industry disruptors to share their ideas. We invited James Andrews, the founder of digital pet healthcare startup Felcana to tell us more about owners and how the pet healthcare market is a precursor for human health trends. Felcana runs a 360 health monitoring system. It combines information [...]
Tue, Aug 07, 2018, Continue reading at the source